Social marketing must conduct with the right staff

Social media marketing must conduct with the right staff, consultants or alliances. This was the findings of recent research conducted by Jeremiah Owyang of Forresters Research. He further identifies two key roles which is needed to conduct successful social marketing campaigns.
The first identified role is a social Computing Strategist. This role basically leads the internal charge.
The second role is the community manager. This role implies that a external customer advocate must be involved in the SMM campaigns.

It is important that these to role work in tandem in order to keep the social communities involved and happy.

South African companies (brands) must embrace these findings and
management must put more emphasis, structure and finance to SMM campaigns

Source:

http://www.forrester.com/Research/Document/Excerpt/0,7211,45127,00.html